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Local SEO - How to optimize your local SEO?

Local SEO is an SEO technique that consists in increasing the visibility of a website on geolocalized queries or queries containing geographical elements (neighborhood, city, country, etc.).

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CREATE AND OPTIMIZE YOUR GOOGLE MY BUSINESS LISTING

A properly completed Google My Business page, displaying your services in a clear manner

as well as an active page will allow you to be a major reference for Google.

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GOOGLE MAPS

The optimization of your Google Maps page is an essential aspect in your local SEO optimization strategy.

On Google My Business add the location of your business, Google will be able to position your business on its Google Maps.

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THE REVIEWS

Local reviews left by users on your page are essential and Google attaches particular importance to them.

Encourage your satisfied customers to review you.

When a user performs a local search on Google, the search engine will favor businesses with the highest ratings and those with many positive reviews.

You can ask your former satisfied customers to leave a review on your profile, or encourage your social network followers to leave reviews as well.

Local reviews show that you are providing quality service to your customers and Google will recommend your address to its users.

If you get a few negative reviews, don't worry, it can actually be good for your credibility. Google will understand that the reviews are true.

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NETLINKING

Acquiring external links is a good practice in your local SEO strategy, especially if they come from sites operating in your geographical area.

For this, focus on local news sites, tourism sites in your area or local associations.

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REGISTER IN LOCAL AND PROFESSIONAL DIRECTORIES

List your business in local online directories such as Yellow Pages, Yelp etc.

Make sure your profiles are complete and consistent from one directory to the next.

Each description left on these sites should be unique, as Google does not like duplicate content.

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GET CITATIONS

When your business is mentioned on another website we call it a local citation.

Citations are 25% of the biggest factors in local SEO. Getting citations is therefore a practice to be applied.

Listing on directories such as the Yellow Pages or Yelp are the easiest ways to get citations.

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